5-takeaways: The 80/20 Principle, Richard Koch

First 5TA for the year! I will be covering this gem that has been staring at me from my bookshelf since I got it almost a year ago. The 80/20 Principle is a book that is based on the Pareto Law, first discovered by Vilfredo Pareto, an Italian economist. Who noticed patterns on wealth and income distributions in nineteenth-century England. Where on average the mathematical relationship between the total population and the total wealth was about 20% of the population held about 80% of the wealth. Pareto’s other finding was that the pattern of 80/20 repeated itself whenever he looked at data referring to a different time or a different country. However, He never fully realized that the principle could be applied to a lot more than just wealth and income distribution. A number of other great thinkers throughout the remaining and next centuries rediscovered and advanced the principle. Richard Koch, a former management consultant, and entrepreneur, just so happens

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5-takeaways: The 22 Immutable Laws of Marketing, Al Ries and Jack Trout

With over 40 years of marketing expertise between them, Al Ries and Jack Trout have produced the 22 Immutable Laws of Marketing. For any person or business wanting to sell a product or service give this little book a read, it will pay dividends. There is a multitude of historical examples of marketing going right and it going very wrong, the examples provided are over 20 years old but still help prove Ries and Trout’s unchangeable laws that govern marketing. Here are my takeaways from this little book. Be first, either in a new category or in the consumer’s mind. If you are trying to provide a service or product being first is the most important part. Of course, if you can’t be the first you, to succeed you must either create a new category or make it that you are the first in the minds of the consumer. Being the first in the mind usually goes to the first

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Book Review: The One Thing, Gary Keller with Jay Papasan

Having recently found an interest in extraordinary successes and results I decided to pick up The One Thing, by Gary Keller with Jay Papasan, as my next book review. Gary Keller is an American entrepreneur and best-selling author, he is most known for his work as the founder of Keller Williams which is the largest real estate company in the world, with over 180000 agents, and franchises in North America, South Africa, Germany, Austria, Switzerland, Turkey, the UK, and Dubai. He has co-authored two previous books, The Millionaire Real Estate Agent and The Millionaire Real Estate Investor, the latter becoming a New York Times best-seller. So, it’s fair to say that Keller knows a bit about extraordinary success. A Russian proverb starts the book, “If you chase two rabbits, you will not catch either one.” This sets up the book which holds the view that as Humans we can only focus on one thing at a time if we want

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Top 10 habits that have changed my life

Here are 10 habits that have changed my life. My favorite would have to be either 1 or 4. Reading more Getting back into reading was one of the best things I could’ve done. There is so much knowledge and life experience available in the pages of books. Experiences that I could learn from. My girlfriend and I are building quite the library from having only a handful to now almost 50. I try to read at least 10 pages or 20 min a day, all ways of learning something new. Journaling I made it a point to start this year, and I have only missed a handful of days. Journaling is one of those things that I thought I would never do, however, it has been quite therapeutic. Putting thoughts on paper allows me to clear up the headspace and gives me the ability to focus on the daily goals. I have used 5-minute journaling for over a month

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Book Review: The Barefoot Investor, Scott Pape

The only finance book you need to read? Maybe. Its good place to start. Scott Pape has labeled The Barefoot Investor as the only finance book you will ever need. I have to agree with the statement to a degree, it helps you get out of debt, save, invest and look ahead to the future. However, you should use it as a base upon where you build your knowledge from. However, it only works if you do the work. The book is a step-by-step guide, where Scott runs you through all the little things you should do to clear your debt, save and invest your money in and why. He has done a brilliant job of simplifying finance so a single mum can clear her debt and start saving for an initial down payment on a home. The book is littered with feel-good stories of people like you and me showing you that the principles Pape employs himself work, and

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