Why the change?

I have recently changed the name of the site to carlosygoa.com since I felt that readnroll.blog limited me in what I could and could not post about, I am in no way shape or form moving away from what I have been doing. This is just an update about the change. I Hope that you all understand. Thanks Carlos Advertisements

5-takeaways: The 22 Immutable Laws of Marketing, Al Ries and Jack Trout

With over 40 years of marketing expertise between them, Al Ries and Jack Trout have produced the 22 Immutable Laws of Marketing. For any person or business wanting to sell a product or service give this little book a read, it will pay dividends. There is a multitude of historical examples of marketing going right and it going very wrong, the examples provided are over 20 years old but still help prove Ries and Trout’s unchangeable laws that govern marketing. Here are my takeaways from this little book. Be first, either in a new category or in the consumer’s mind. If you are trying to provide a service or product being first is the most important part. Of course, if you can’t be the first you, to succeed you must either create a new category or make it that you are the first in the minds of the consumer. Being the first in the mind usually goes to the first

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Fixing yourself does more than you think it does.

I have been thinking about this a lot recently, I know this idea is not new and I have been reading books and listening to people who share this view a lot. However, I have started to really understand why improving on yourself is more important than I first thought. So, have you ever been in a situation where you can see the answer for someone else’s problem but no matter what you do you will never be able to get them to fix it or change? I have a lot, and I expect to be in more of these situations the older I get. But having learned from past experiences I know there is nothing I can do to directly make them change or make them do something. Yet, there is one thing I can do that will affect them. I can keep on improving myself because as I get better, I then become an example of how improving

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5-takeaways: How to Win Friends and Influence People, Dale Carnegie

This book is a classic of the self-help/self-improvement/relationship advice genre, the author Dale Carnegie has influenced many leaders, like Warren Buffet and Tony Robbins. Dale Carnegie made it by tapping into the average American’s desire to become more self-confident, where he taught classes on the topics of public speaking, sales, relationships, and leadership among others. These classes became the basis for his best-selling book, How to Win Friends and Influence People. The book is well regarded as one of the top books on creating success in both business and personal life. I actually read this book at the start of my journey of improving myself and still try my best to use what I have learnt from it. Here are my 5-takeaways from this classic. Do not criticise, condemn or complain. Give honest appreciation for all improvement, no matter how small. When someone starts critiquing you on your job, or on something you hold dear to your heart, how often

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5-takeaways: The Book of Five Rings, Miyamoto Musashi

Miyamoto Musashi is regarded as the best Japanese swordsman/Samurai holding an undefeated record in his 61 duels. He not only was a wandering swordsman (ronin), but a writer and philosopher. He was the founder of the Niten-Ichi-Ryu-School, a style of swordsmanship where two swords are used. In his later years he wrote The Book of Five Rings, in which he “defends his thesis: a man who conquers himself is ready to take on the world, should the need arise.” (from the blurb on the back). The Book of Five Rings is considered alongside The Art of War, by Sun-Tzu, as one of the few books that cover the laws combat and more than that cover the laws of life. Here are my 5 takeaways from this classic. Know not only your abilities and limitations, but those of others. Knowing your limitations means you can also know your strengths. So, you know when to ask for help or speak up when

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Learn through teaching?

One of my favorite parts about doing Jiu-jitsu is the fact that I am able to help people learn. Since I have moved up in the white belt world to a four stripe I am finding it easier to teach people that are just starting out. It brings me great joy when someone gets the technique, when the light bulb goes off and you can see it in their face when they understand it. It is addictive. Part of the challenge that I enjoy is that everyone learns differently, everyone needs different methods of teaching. It makes me think about how to explain what to do, where do they want their weight to be, what they should do with their foot, how should they grip, why they do all the above. As my instructor Robbie says, you learn more through teaching. Teaching forces you to understand more of the material, to remember little details more accurately and how to apply

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5-takeaways: The Essence of Happiness: A Guidebook for Living, His Holiness the Dalai Lama and Howard C. Cutler, M.D.

I thought I would try something new and use a new format of review, where I break down my top 5 takeaways from a book. Hopefully reducing your reading time, let me know how you find it. While I was reading The One Thing, by Gary Keller, I was also plodding along on the tiny 120-page book, The Essence of Happiness. The book is an already summarized version of The Art of Happiness, which is based on the conversations held between The Dalai Lama and Dr. Howard C. Cutler. Cutler wanted to understand the qualities and practices that the Dalai Lama uses throughout his day that allow him to live a rich and fulfilling life. Deconstructing and forming them so that they could be used by non-Buddhists to pursue happier lives. So here are my top 5 takeaways from The Essence of Happiness. That no matter where you come from or what has happened to you, you can find happiness

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Book Review: The One Thing, Gary Keller with Jay Papasan

Having recently found an interest in extraordinary successes and results I decided to pick up The One Thing, by Gary Keller with Jay Papasan, as my next book review. Gary Keller is an American entrepreneur and best-selling author, he is most known for his work as the founder of Keller Williams which is the largest real estate company in the world, with over 180000 agents, and franchises in North America, South Africa, Germany, Austria, Switzerland, Turkey, the UK, and Dubai. He has co-authored two previous books, The Millionaire Real Estate Agent and The Millionaire Real Estate Investor, the latter becoming a New York Times best-seller. So, it’s fair to say that Keller knows a bit about extraordinary success. A Russian proverb starts the book, “If you chase two rabbits, you will not catch either one.” This sets up the book which holds the view that as Humans we can only focus on one thing at a time if we want

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Top 10 habits that have changed my life

Here are 10 habits that have changed my life. My favorite would have to be either 1 or 4. Reading more Getting back into reading was one of the best things I could’ve done. There is so much knowledge and life experience available in the pages of books. Experiences that I could learn from. My girlfriend and I are building quite the library from having only a handful to now almost 50. I try to read at least 10 pages or 20 min a day, all ways of learning something new. Journaling I made it a point to start this year, and I have only missed a handful of days. Journaling is one of those things that I thought I would never do, however, it has been quite therapeutic. Putting thoughts on paper allows me to clear up the headspace and gives me the ability to focus on the daily goals. I have used 5-minute journaling for over a month

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Book Review: Man’s Search for Meaning, Viktor E. Frankl – Part 2

Continuing on from part one of this review, I will look at the second part of the book, where Frankl covers his theory of logotherapy and how he had used his experiences in Nazi death camps to help him in reinforcing it. Logotherapy is a form of psychoanalysis where there is “less retrospective and less introspective” methods used, meaning that the thoughts or past experience of the patient or subject are not as thoroughly examined. Instead, the future of the patient, in the sense of what they must achieve or what meanings to fulfill. Logotherapy, taking the Greek word Logos, which signifies “meaning”, so patients are made to confront and examine the meaning of their life. Once given a meaning, they are able to turn their focus away from any feedback-loops from hell, which would otherwise have a chance to develop into neuroses. Breaking down the self-centered ego instead of feeding it. Giving motivation to the will of meaning, instead

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